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Pocket-lint - There are now heaps of messaging services around, but WhatsApp has stacks of features and is extremely widely used - the Facebook-owned app claims to have over two billion users worldwide, which is pretty staggering.


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Companies are eager to enter the Chinese social media space.

Every global social media strategist and industry expert will tell you, the first step in creating an effective social media strategy, at any capacity, is listening. As Chinese social media sites have evolved, global marketers have, too. Your community and customers are already discussing your brand, competitors, and industry — so, finding these conversations and tapping in is your first step to developing any solid, scalable global social media strategy.

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But what if these conversations are happening outside of Twitter and Facebook? By the end of DecemberChina had million Internet users, China is one of the most restricted countries in the world in terms of internet, but these constraints have directly contributed to the staggering success of local Chinese social media sites.

The Chinese government makes it impossible for foreign companies to enter the Chinese social media network social network. Without access to the majority of social media platforms used elsewhere in the world, the Chinese have created their own networks, just like facebook, Myspace, Youtube, and Foursquare — but with more users — which is why every global company needs to pay attention to these sites.

Sina Weibo was well ahead of the game in providing users with the ability to include images and video — far before its Western counterpart, Twitter. And just as Hollywood celebrities connect with their fans via Twitter, Chinese celebrities depend on Weibo… and even some global-minded celebrities have jumped on the opportunity to connect with their Chinese fanbase through Sina Weibo.

Lebron James and Kobe Bryant are two of the most influential global celebrities in Chinese social mediaand they are both active Sina Weibo users. After setting up a Sina Weibo just last month, Kobe Bryant had overfollowers within a few hours. However, Tencent Weibo acts as a social network, connecting people together — like facebook.

Tencent Weibo has about million users. Like Facebook, Renren aims to stay up-to-date in the fast-growing mobile space and cater to college students.

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Renren has an estimated million registered users and 31 million active users per month. QQ is an abbreviation of Tencent QQ, a widely popular instant messaging service. By Last September, there were million active user s with approximately million online at a time. Douban is very similar to MySpace, popular with special interest groups and communities, and for networking around specific topics.

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For the 20th anniversary of Tiananmen Square protests ofDouban extended its keyword list to ban any terms that may be relevant to the incident. Youku has partnered with over 1, holders, including television stations, distributors, and film and TV production companies in China that regularly media content on the site.

On March 12, — the two biggest video online companies in China, Youku, and Tudou, announced their merger — the name of the merged company is Youku Tudou Inc. WeChat — is a mobile voice and text app. You can also create group chats to chat with several friends together.

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It has more than million users. Just like FourSquare, Jiepang is a Chinese location-based social networking service for mobile devices. Global social media listening lets you follow consumer conversations anywhere they are happening. Schedule a demo. Jiepang Just like FourSquare, Jiepang is a Chinese location-based social networking service for mobile devices.

Julie Meredith T 27 March About the Author: Julie Meredith. Related Posts. We use cookies to give you the best user experience on our website.

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